UK charities with an eye for an opportunity should have listened up when BBH resigned the Barnardo’s children’s charity last year after 16 years of mostly outstanding advertising. Prostate Cancer UK was clearly paying attention and it’s handed its account to BBH.
BBH London chairman Jon Peppiatt says: “By the time you’ve read this piece and had your breakfast, another man will have died from prostate cancer. We are looking forward to using our creative thinking to raise awareness and money to combat this terrible disease.”
At the same time BBH Sport, its newish sports marketing arm that includes former England rugby star Lawrence Dallaglio, has made two heavyweight signings: Luisa Fernandez as managing partner sponsorship and Will Nicholls as managing partner advertising.
Nicholls joins BBH Sport from Saaatchi & Saatchi where he was managing partner and head of account management. A BBH graduate, he worked at the agency until 2008. He also spent two years at Nokia working in global sponsorship and entertainment.