UK charities with an eye for an opportunity should have listened up when BBH resigned the Barnardo’s children’s charity last year after 16 years of mostly outstanding advertising. Prostate Cancer UK was clearly paying attention and it’s handed its account to BBH.
Prostate Cancer UK director of communications Alison Day says: “A man dies of prostate cancer every hour in the UK and more must be done to stop that. We need to shout about it and wake everyone up to the risk men face and to the neglect and injustice around this disease. Prostate Cancer UK has a simple ambition – to stop men dying from prostate cancer. That’s what this campaign (Men United) is all about.”
BBH London chairman Jon Peppiatt says: “By the time you’ve read this piece and had your breakfast, another man will have died from prostate cancer. We are looking forward to using our creative thinking to raise awareness and money to combat this terrible disease.”
At the same time BBH Sport, its newish sports marketing arm that includes former England rugby star Lawrence Dallaglio, has made two heavyweight signings: Luisa Fernandez as managing partner sponsorship and Will Nicholls as managing partner advertising.
Fernandez (left) was British Airways’ global sponsorship and events manager. At BA she wrote their sponsorship strategy and brokered deals including the 2012 Olympic Games – with BBH’s ‘Don’t Fly’ campaign – the last British & Irish Lions Tour, England Rugby, The FA, London Fashion Week and The BAFTA awards. She will work with Dallaglio on brokering deals between rights holders, talent and brands.
Nicholls joins BBH Sport from Saaatchi & Saatchi where he was managing partner and head of account management. A BBH graduate, he worked at the agency until 2008. He also spent two years at Nokia working in global sponsorship and entertainment.