Porsche 911 competes with itself in US launch campaign

Porsche has a new 911, looking remarkably like any other recent 911, but it’s better and faster it seems. So US agency Cramer-Kasselt and post production wizards The Mill are pitting three sports champs – Muhammad Ali, Maria Sharapova and chess master Magnus Carlsen against each other, the old versus the (remarkably similar) new.

Simple and effective. Pity Muhammad Ali isn’t still in the shape to give Tyson Fury one on the nose.

MAA creative scale: 8.

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