Mercedes’ new fashion campaign flounders in latex

We’ve heard about Apple becoming a fashion brand but Mercedes?

Anyway here’s its ‘fashion film autumn/winter 2016’ presenting us with two so-called icons: Russian model Natasha Poly and the long-serving SL500 Roadster, both wrapped in bright blue latex. By an agency called Antoni it seems.

Think the latex suits Natasha more than the car.

Maybe this sort of stuff works well in markets like China. Or maybe the old SL500 needs some bolt-on glamour.

But I think we’ll file this under pointless communication.

MAA creative scale: 3.

Back to top button