I suppose you’re either a Star Wars fan or you’re not (no prizes for guessing your correspondent’s leanings). If you are you’ll be eagerly awaiting the new, predicted Christmas blockbuster.
Lots of brands are rowing in on it (in exchange for humungous cheques presumably). Duracell is a fairly obvious tie-in and they’ve had the good sense to employ Lucasfilm to do the business for them.
MAA creative scale: 7.
I see that HK Strategies gets a credit too. Isn’t this one of Sir Martin Sorrell’s PR firms?
Maybe Martin is inhabiting one of the costumes.