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My colleague Matt Williams noted the high incidence of product demonstrations these days – a substitute for ideas or what the client wants? – but here’s a more creative twist on the genre, from Lowe Strateus in Paris for Audi Quattro. Featuring freestyle skiing champ Candide Thovex, who seems to have his seasons mixed up.
Do we believe the Quattro can do it because Candide can? Virtue by association I guess.
MAA creative scale: 7.
