That well-known Santa’s Grotto of adland – otherwise known as adam&eveDDB – is quick out of the blocks this year. First up is struggling bag maker Mulberry, hoping for a Mulberry Miracle.
It’s a somewhat brave nativity spin – bound to provoke a few complaints – with a bright red bag as the centre of attention with a supporting cast of shepherds etc.
But Mulberry needs the attention and this will secure it.
MAA creative scale: 8.