Mulberry’s Christmas ‘miracle’ from adam&eveDDB

That well-known Santa’s Grotto of adland – otherwise known as adam&eveDDB – is quick out of the blocks this year. First up is struggling bag maker Mulberry, hoping for a Mulberry Miracle.

It’s a somewhat brave nativity spin – bound to provoke a few complaints – with a bright red bag as the centre of attention with a supporting cast of shepherds etc.

But Mulberry needs the attention and this will secure it.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.