Wim Wenders reprises ‘La Dolce Vita’ for Persol

Italy in the 1960s is irresistible for film makers and Italian sunglasses giant Persol has signed celebrated German director Wim Wenders (who makes an appearance) to enjoy himself in this new Fellini homage from Paris agency Publicis 133, ‘Vai paparazzo.’

Which translates, more or less, as ‘clear off paparazzo.’

I suspect Italian life in the 1960s wasn’t quite as ‘dolce vita’ as this admittedly fictional set-up but it’s charming all the same.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.