WPP’s out of home giant Kinetic is launching Kinetic Future, a new division aimed at sustainability-focused clients.
The division has grown from Kinetic’s worldwide corporate social responsibility initiative, dedicated to advancing sustainability in four key areas: social responsibility; the environment; professional development and company culture.
Kinetic Future is the first major project from Kinetic’s new ‘junior board.’ Kinetic CEO Mauricio Sabogal (left) says: “I believe in empowering our young talents to take leadership on initiatives that make an important impact not only in our industry but in the world. I created the junior board and gave them a voice on our global board of directors because this group has a unique perspective on media and on the future.
“I pride myself in Kinetic’s leadership in out of home but, more importantly, in the ways we are leading the movement to improve the overall industry and the world we live in.”
The eight members of the junior board have recruited 77 members from 13 countries to lead Kinetic’s sustainability efforts locally as part of the Kinetic Future team. So far they have raised nearly £65k in contributions to NGOs including Care India and MacMillan Cancer Trust, secured more than £3m in media donations for charities like Free the Children, and donated hundreds of hours of both volunteer time and pro bono media strategy and creative services.