Nat West and M&C Saatchi muscle in on Rugby World Cup with Shane Williams stunt ad

Shane Williams is currently doing duty as one of ITV’s many commentators at the Rugby World Cup. Wales could have done with the, now retired, ‘flying winger’ as he’s termed here in their loss to Australia. Power and pace there was a aplenty, inspiration of the Williams kind was rather missing.

Anyway, enough of that. Here’s Shane in a Nat West flying machine passing the ball to intrepid skydiver Gary Connery, in a new campaign from M&C Saatchi.

Suspect the pass, at some stage, was forward Shane.

And it’s got bugger all to do with banking although it does give naughty Nat West a chance to muscle in on the RWC (it’s not a sponsor).

It’s fun though. MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.