Wind goes against the gadget grain in Ogilvy campaign

Italian telecoms operator Wind (well it probably sounds OK in Italian) has produced some nice work with Ogilvy Milan and here’s some more, taking on its unusual (and very Ogilvy) strategy of ‘there’s more to life than fixating on gadgets’ with a film showing one boy as a football hero while his brother stays at home with his gadget.

It’s garnered zillions of online views already, although I’m becoming more sceptical about these as my friends in the murky world of media tell me you can buy these for a tenner.

Charming all the same.

MAA creative scale: 7.5

Update: Doh! It’s the same boy.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.