Retail specialist Portas, helmed by Mary Portas, has produced the second in its ‘Voyeur’ campaign for Habitat, featuring a young man dancing around his apartment in his pants while the camera lingers on – a Habitat coffee table.
It’s a neat idea although the apartment/product could look more enticing.
Habitat, invented by Sir Terence Conran, has somehow survived since the 1960s and is now owned by Home Retail Group and mainly to be found in its Homebase stores as well as online.
So it has staying power, of sorts, anyway.
MAA creative scale: 6.