Johnny Depp gets lost in the desert for Dior Sauvage

Indebted to Wieden+Kennedy’s excellent blog for this one – Johnny Depp preening in a desert somewhere for Dior Sauvage.

Johnny, there’s a wolf on the car! (Must be that rare creature, a desert wolf).

Why do they do it? Surely these Hollywood A-Listers have enough dosh. Suppose it takes less time than filming another crappy Pirates of the Caribbean sequel.

W+K also references Brad Pitt’s unforgettably awful appearance for Chanel .

Dior isn’t even original despite employing the services of celebrated director Jean Baptiste Mondino. Dior says he’s celebrated anyway.

It’s more than a little reminiscent of Matthew McConaughey’s much pilloried desert foray for Ford’s Lincoln, although he encountered a bull.

MAA creative scale: 1. (Nice music, by Ry Cooder although it doesn’t sound like him).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.


  1. You are out of your mind. It’s an amazing ad. And Pirates of the Caribbean sequels are not crappy at all.

  2. More of the usual fragrance semi-mystical bollocks, replete with overpaid star talent.
    Bet the client loves it.