French rugby launches tongue-in-cheek RWC call to arms

Rugby inspires almost as much bullshit as football, in the case of England it’s all Henry V and ‘Once more into the breach.’ Which was against the French, as it happens.

Fresh from trampling over England’s Rugby World Cup pretensions in Paris recently, the Fédération Française de Rugby is launching a campaign through agency Les Gaulois trying to enlist ’66 million rugby players,’ the population of France we assume, in their RWC cause.

But what’s this? They don’t seem to be taking it entirely seriously..

Rather refreshing. MAA creative scale: 7.