We thought (well some of us did) that ‘content’ was taking over from ads. Now, it seems, clients and agencies are inventing things – all part of the trend of ‘marketing can save the world’ no doubt. Or make it more agreeable anyway.
A couple of weeks ago Lexus and agency CHI launched its ‘hoverboard,’ a must-have for ambitious skateboarders. Now Pepsi Max and AMV BBDO are offering a ‘Friend Finder,’ a GPS-powered drone or blimp (no idea what the difference is) which helps you find your lost friends at crowded music festivals.
It’s even capable of multi-tasking (see the the woman who gets up close and fairly personal).
Will it sell more Pepsi Max?
What’s that got to do with it? This is modern marketing baby.
MAA creative scale: 7.