Customer relationship management (CRM) seems all the rage these days as all kinds of companies build their marketing efforts from their website outwards.
M&C Saatchi group agency LIDA is one of the star players in the field – for M&C anyway – and it’s won the CRM for blue riband cruise company P&O and Cunard (owned by Carnival), most famous for its trans-atlantic crossings. Cunard is celebrating its 175th birthday this year. The business moves from McCann’s MRM Meteorite.
P&O Cruises and Cunard insight director Jeremy Tait says: “In an increasingly competitive market where personalisation is key, it is crucial to put our guests at the forefront of all that we do, from the moment of consideration to the time they return home and think about their next holiday. With their outstanding CRM expertise, we are confident LIDA will deliver results that will help our brands connect with our guests for a more individual, tailored approach and nurture existing relationships.”
Matthew Heath, Chairman and Chief Strategy Officer of LIDA chairman Matthew Heath says: “We are thrilled to be working with Carnival UK and some of the world’s leading cruise brands. We look forward to delivering truly engaging campaigns that will personalise the customer-experience and help the Carnival brand transform and continue to grow.”