Grey shakes up Orangina in debut campaign

Is France, despite the regular truckloads of ordure dumped on it by the British media, becoming fashionable again? More particularly its famed, though somewhat elusive, ‘Ooh-la-la.’

Agency Grey London, whose sibling in Germany recently took us on a diverting tour of skirts, seems to think so in its debut for Orangina. You have to shake the bottle so it’s produced ‘Cest Shook,’ featuring a lively young person in a lift.

Not bad – and you certainly get the point that it’s orange. Despite the hand holding it pulls its punches though. Maybe casting the small boy got in the way.

MAA creative scale: 6.5.

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