Dawson Pickering hits fashion high spot for Collect+

DawsonPickering, the agency founded by BETC London refuseniks Neil Dawson and Clive Pickering, has established a well-deserved reputation for what we might call traditional craft skills, allied to clear strategy that doesn’t forget it’s trying to sell something.

This is harder to find than you might think these days. It’s what agency of the moment adam&eveDDB does, aside from all the digital bells and whistles.

DP has just produced a new print campaign for click and collect parcels operation Collect+, tackling the thorny issues of what you do when you discover you’re not a size 12 or you can’t decide which red shoes. So you send back the ones you don’t want. Typography by Andy Dymock.



Outstanding. MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.


  1. I want to believe that this review is a joke or that 10 is the worst an ad can be. How can you possibly call this outstanding? It looks cheap and the concept is so overused and basic. Makes me question the credibility of everything else on this site…

  2. Fair enough. What do you like?

  3. Perhaps you prefer Sky Ads ? Retired french footy star cgi-d into old footage. Eric Cantona, 2010. https://www.youtube.com/watch?v=ZmTVs8JS48A

  4. Here’s the original – Child presenter walks through old footage of BBC kids programmes.. https://www.youtube.com/watch?v=10qix8HLEvY

    So perhaps that’s an example of a concept that has been overused. If we are guilty of the same please share!
    However, if your rant was simply aimed at the principle of an engaging headline symbiotically working with elegant visuals, we are guilty as charged !