Will London wins c2c London rail account

National Express Group train operator c2c has appointed Will London as its new creative agency. C2c runs trains between London and Essex.

Will’s first campaign will launch later this summer across radio, outdoor, press, digital and social.

C2c head of marketing Danielle Agius says: “Will London have instantly immersed themselves in the c2c brand, getting under the skin of our customer drivers. Their creative flair coupled with a sensitivity to commercial outputs have made them an excellent addition to our agency roster.”

Will London managing partner Paul Hamilton says: “We’re thrilled to be working with c2c. It’s a fantastic brand with ambitious targets that we are sure we can help c2c achieve. We’re looking forward to starting the journey.”

Will London’s clients include Slendertone, Krispy Kreme, Hiver Beer, Femifree, Find My Past, Stuffa and Trunki.

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