The Martin Agency produces another stand-out winner for Geico with Hasbro’s ‘Cavity Sam’

Nobody has succeeded in using online video as well as US car insurer Geico (they like to call it GEICO but I’m fed up with capital letters all over the place) and The Martin Agency.

Their ‘Unskippable’ ad won the non-television Grand Prix at Cannes for its brilliant take on pre-roll ads and they’re back with this (on TV and cinema too), featuring Cavity Sam from Hasbro’s clever ‘Operation’ game.

Punchy, funny and beautifully executed.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.