This Saatchi & Saatchi ad for Pampers – ‘Poohface’ – is becoming something of an internet sensation, among custodians of babies we hope.
There’s always something with these things – a number of YouTube commentators have remarked that the poohing babies are all white. Well, good point – particularly for goody goody client Procter & Gamble.
We might note that one of them looks rather like Kevin Roberts, but that’s life.
May well win the Mumsnet ad award, assuming there is one.
MAA creative scale: 8.