M&C Saatchi and Archer’s Mark make a splash with new Ballantine’s ‘Stay True’ epic

Booze ads certainly ain’t what they sued to be, partly because you can’t say anything about the life enhancing (or not) nature of the product. So ‘content’ with a logo attached seems to be the way to market.

Pernod Ricard’s Ballantine’s is running a global campaign, ‘Stay True,’ and here’s the latest, from M&C Saatchi Sports & Entertainment (sounds like a good job) and up and coming production company Archer’s Mark. It features photographer Benjamin Von Wong, some other intrepid divers and an underground river in Mexico.

You set off on these aspirational journeys with certain misgivings – are there really three minutes of this? – but Benjy’s quest is an interesting one and, unusually for these things, actually tells a story.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. 20th Century Relic

    “Wenn ich ‘Presents’ höre … entsichere ich meinen Browning!”

    Transl: Stuff the target audience, we’re playing to the awards jury.