Adam&eve debuts Foster’s new ‘why the hell not?’

Adam&eveDDB has sent its long-running ‘Good Call’ campaign for Foster’s to the ad retirement home in the sky, replacing it with gender-bending ‘Why the hell not?’

As with the old campaign, it seems to capture the essence of Ockerness, although Foster’s is owned by Heineken these days.

It’s not laugh out loud but nicely done. Hard to judge on the evidence of one ad because the idea is clearly designed for numerous executions. So we shall see.

This one: MAA creative scale: 7.

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