Threadsmiths offers wet front in new T-shirt campaign

There probably won’t be too many good ol’ product demos at Cannes but the art (if such it be) lives on.

Here’s a diverting example from enterprising Melbourne T-shirt maker Threadsmiths, for its ‘hydrophobic’ stain resistant Cavalier T-shirts. Using some of the world’s best-known condiments.

The secret – pay attention please – is ‘nanotechnology.’ Always wondered what that was.

MAA creative scale: a Gold Lion in the wet T-shirt category.