Here’s a development to bring a warm glow to Sir Martin Sorrell’s heart.
Kenya’s Scangroup is a marketing services company (it claims to be the biggest in sub-Saharan Africa) majority owned by Sorrell’s WPP. Now it’s renamed itself WPP Scangroup, to reflect the “shared vision and values” of itself and WPP.
Quite so. This boy will, indeed, go far.
Do you think it will set a trend? WPP Ogilvy, WPP Y&R, WPP Mindshare? Has a certain ring, from a certain perspective.