Madrid’s Lola notches up triple word score for Scrabble

Did you know that Charles Saatchi was once an avid Scrabble player? Maybe he still is. Trouble was that Charlie kept the Scrabble dictionary and wouldn’t let anyone else look at it….

Anyway, back to business. Lola in Madrid has produced a charming spot (do we still have charming spots? Course we do) for Scrabble, now owned by Mattel.

Lola is part of the Lowe network, recently merged into Mullen by owner IPG, to give it more heft in the US. But outside it has some estimable creative agencies, of which Lola is one.

MAA creative scale: 8.

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