Forsman & Bodenfors spells out case for organic

Swedish wizards Forsman & Bodenfors, famous for Volvo’s ‘Epic Split’ among many others, are now turning their hands to a product demo commercial, for organic foods for Swedish retail chain Coop.

We all know that organic food costs more but do we know what evils lurk in the other, cheaper stuff?

Makes the case pretty convincingly, in that Swedish kind a’ way.

MAA creative scale: 8.

Here’s ‘Epic Split,’ a reminder that the Cannes adfest is almost upon us. Would this have scored a 9? Haven’t had one so far this past year but we live in hope.

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