Publicis Conseil turns on the charm for Garnier

The French do réalité in ads extremely well – and chic, of course.

A while ago we had Ogilvy Paris for Dove and now it’s the turn of Publicis Conseil for Garnier in this nifty and actually quite interesting demonstration.

How often can you say that of cosmetic ads?

Looks pretty good to me too.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.