Glenmorangie debuts international BSUR campaign

Glenmorangie, which claims to be Scotland’s ‘favourite single malt whisky,’ is launching an international print and outdoor campaign through BSUR Amsterdam which won the account in 2013.

It features images recreating the company’s coppers stills, the tallest in the biz apparently, and its signet motif, photographed by Olivier Arnaud, with the line ‘Unnecessarily Well Made.’

Doesn’t quite trip off the tongue like Stella’s ‘Reassuringly Expensive’ but you get the point.

MAA creative scale: 6

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