This one takes you back a bit: a few dollars spent on high performance engine oil, all demonstrated by the ultimate vroom vroom muscle car – a Dodge Challenger Hellcat, no less.
JWT Atlanta says it went halfway round the world to find the right venue for Pennzoil, ultimately landing in Cape Town (funny that: beaches, vineyards…).
One to keep Jeremy Clarkson amused in his enforced idleness (or, more likely,contract negotiations with ITV).
The campaign includes broadcast TV and all the other bits but kicks off with the above online film, which is a new way of doing it.
MAA creative scale: 7.