Bookmaker Coral HAMS it up for Cheltenham

It’s the Cheltenham jump racing Festival next week (sure we’ve written this before) and the bookies are putting on their best bib and tucker to entertain the masses on social media and elsewhere even as they empty their wallets.

Agency Space has produced this CheltenHAM wheeze for Coral, showing ‘micro pig’ races on its ‘PIG View’ channel each day of the festival.

Coral head of social marketing Tania Self (who appears in the vid) says: “We’re all really excited and have high hopes for a successful CheltenHAM Festival. We felt the idea was a winner from the start and has a great chance of delivering on our key objectives of getting people to share Coral content and cutting through the noise around the busy Cheltenham period.”

MAA creative scale: 6.

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