AnalogFolk wins Lucozade digital, CACI wins the entire British population

Lucozade Ribena Suntory (LRS) has awarded AnalogFolk the Lucozade UK digital marketing account following a pitch.

AnalogFolk will now be responsible for digital strategy, creative, content, social and digital innovation for Lucozade. The agency will work alongside creative agtency Grey London and MediaCom on the account. Digital marketing for Lucozade Energy and Lucozade Sport was previously handled by a number of agencies. LRS will continue to use its in-house digital resources too.


LRS head of digital Rick Oakley says: “We’re very pleased to appoint AnalogFolk as our digital agency for Lucozade. Their creative application of digital through the line underpinned by a strong strategic approach and understanding of our brand goals were key factors in our decision.”

Bill Brock, Founder and CEO at AnalogFolk CEO Bill Brock says: “Lucozade is an iconic British brand with a rich heritage, as well as a proven culture of creativity and a passion for innovation in digital. We’re hugely excited and immensely proud to have been appointed to work on the business.”

Meanwhile data consultancy CACI has been appointed as sole data provider to the UK advertising industry’s Joint Industry Committee for Population Standards (JICPOPS) – which is a new one on me.

This rather daunting-sounding task involves providing advertisers and market researchers across all media sectors – including online, newspapers, broadcast, radio and out-of-home – with a definitive set of demographic and household estimations. Bodies relying on the info include the IPA (Institute of Practitioners in Advertising), the MRS (Market Research Society), the NRS (National Readership Survey), the ISBA, JICREG, BARB, RAJAR, Route and UKOM (UK Online Measurement Company). CACI previously worked as part of a team on the business.

Roger Holland, Executive Chairman at JICPOPS executive chairman Roger Holland says: “CACI has been our trusted partner for almost two decades. They have proved time and again that they set the standard for providing UK population statistics. This is why we have now selected them as our exclusive data partner. JICPOPS will continue to enable standardised market research in the UK and an invaluable resource for the British media and marketing industries.”

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