Similac enters the nipple wars with diverting online film from Publicis Kaplan Thaler

To breast feed babies or not is a divisive issue, it seems, and baby formula brand Similac, made by pharma company Abbott, has entered the lists with this entertaining and mildly disturbing film from Publicis Kaplan Thaler.

It’s clear which side Similac is on, of course, but it seems to have struck a chord with 5.5m YouTube hits in 12 days or so.

Reminds me a bit of going shopping in the Crouch End Waitrose in North London.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.