Quaker City Mercantile (QCM) in Philadelphia is an interesting outfit, devising and bringing booze brands to market or doing so (and managing them thereafter) for other companies.
One such is Hendrick’s Gin, one of the first designer gins, which was invented by QCM CMO Steven Grasse back in 1998 for independent Scotch whisky distiller William Grant & Sons.
Hendrick’s emblem is a moustache – above a British stiff upper lip, don’t you know – which features strongly in Hendrick’s rather charming new online and social media film from WeWereMonkeys.
