Why don’t wine ads convince? Is it because we all think we’re experts and/or don’t want to buy something aimed at everyone?
Anyway, the Australians have a go from time to time – probably because they’ve messed up their indigenous industry with industrial scale production leading to iffy quality and a huge surplus. Those bottles of Aussie wine you see permanently on offer at, say, Tesco give the game away. Nodody in their right mind would pay a tenner for them.
Jacob’s Creek is one of the biggest Aussie producers and, although it no doubt makes some nice ‘premium’ wines, its basic fare is wine’s version of Budweiser. So is ‘Made By Australia’ and this campaign from Havas going to do the trick?