Hyundai unleashes online ‘Exobaby’

Hyundai in the US has teamed with The Viral Factory in a full-on bid to create a viral monster – ‘Exobaby.’

It’s got all the elements – well maybe it’s missing a few kittens – but only 4000 YouTube views so far.

No wonder. This hyperbolic online stuff is getting really, really boring.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.