Hyundai unleashes online ‘Exobaby’

Hyundai in the US has teamed with The Viral Factory in a full-on bid to create a viral monster – ‘Exobaby.’

It’s got all the elements – well maybe it’s missing a few kittens – but only 4000 YouTube views so far.

No wonder. This hyperbolic online stuff is getting really, really boring.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.