Phones are becoming bigger, they’re also fashion accessories. (My new iPhone is a vigorous shade of yellow – how cool is that?)
So Carphone Warehouse, via agency CHI & Partners, is telling us all that it has more colours than anyone else, surely a reason to get down there fast.
Therefore we have a bunch of colourful hairy bikers descending on a somewhat monochrome British seaside town.
Looks rather like Hastings to me – last glimpsed, inevitably, through sheeting rain.