CHI adds a dash of colour to the British seaside for Carphone Warehouse

Phones are becoming bigger, they’re also fashion accessories. (My new iPhone is a vigorous shade of yellow – how cool is that?)

So Carphone Warehouse, via agency CHI & Partners, is telling us all that it has more colours than anyone else, surely a reason to get down there fast.

Therefore we have a bunch of colourful hairy bikers descending on a somewhat monochrome British seaside town.

Looks rather like Hastings to me – last glimpsed, inevitably, through sheeting rain.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.