BBH unveils caring, sharing KFC kid

KFC, along with countless other advertisers, wants to ‘own’ Christmas – how can anyone own Christmas?

Agency BBH has sportingly gone along with this bizarre notion and produced ‘The boy who learnt to share,’ a foray into John Lewis territory.

Has he turned the corner or is a bucket of KFC too much for even the greediest soul? Another Christmas dilemma..

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.