The best ads of 2014
Honda: Sound of Honda/Ayrton Senna
http://www.youtube.com/watch?v=cKj1RdsG8as
I’ve always believed in ‘data-driven-communications’, but never seen such a beautiful, moving rendition of the principle before. Exhilarating data visualisation.
Sunday Times: Icons
It’s like a 2014 reimagining of Honda’s Cog, but with the mechanical made personal. Neat.
IKEA: Beds
http://www.youtube.com/watch?v=zS7ltS2VdPo
This spot took my vertigo and transformed it into a nightmare! Unforgettable advert which is exquisitely executed. Gives me beautiful nightmares.
Save the Children: Shocking Seconds
It’s so hard to create genuine empathy in our desensitised world. This nails it. Chilling, heartwarming, arresting.
Lidl: List
Shows how a long copy ad can get straight to the point.