Richards Group offers a more potent Fiat 500

Fiat seems to sprinkle its ad favours around a number of agencies but The Richards Group in the US always seems to deliver.

It relaunched Fiat in the US with the ‘Scorpion’ ad a couple of years ago and now my friend Robert Jenkins sends me this this amusing tale launching the new and, er, more potent Fiat 500X.

As Robert remarks, small cars seems to be getting a helluva lot bigger.

But nicely done.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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