Simons, a Brit, made his name as a group account director of M&C Saatchi in London before joining D5 18 months ago. At D5 in New York Simons worked on American Express and Hennessy among others.
D5 opened in London 18 months ago but has so far failed to make the expected headway in a London market crowded with newbies including US rivals anomaly and Crispin Porter. D5 has only announced one new business win in London, Bulmers in European markets outside the UK.
D5 has yet to make an official announcement despite the appointment of Simons being talked about in London and New York.