WWF and Ogilvy target YouTube animal fans

Half the world’s animals have disappeared in the past 40 years according to the World Wildlife Fund. So agency Ogilvy Denmark is trying to sign people up for a social media campaign to stop it (not quite sure how) by referencing the popularity of animal vids on YouTube.

With the line ‘this content is no longer available’ – which we all come across on YouTube from time to time.

Another neat Scandiwegian ad idea.

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