Virgin Media and BBH drop the boss for Sofa Bear

This is more like it from Virgin Media and agency BBH. David Tennant, Usain Bolt and frontman Sir Richard Branson have been banished to Branson’s Necker Island (or somewhere) to be replaced by the rather winning Sofa Bear.

Has new owner Liberty Media indicated to beardie that his presence is no longer welcome?

The ad is plugging Virgin’s ‘Big Kahuna Movies Bundle’ (what’s a kahuna?) so Sofa Bear’s time is limited. But the grumpy beast surely has a future.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.