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The North Face drives Korean customers up the wall

Going shopping can be a hazardous business these days, with some joker likely to enlist you, unwillingly and unwittingly, into their reality ad.

This is what happened to some shoppers at a The North Face pop-up store in South Korea: demonstrating, among other things, that free overcomes fear.

Was it staged? Might have been but clever by agency Innored all the same.

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innored pop-up store reality ad south korea the north face

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