O Positive produces deceptive love story for California’s The Nature Conservancy

You don’t get much more West Coast than this, from production company cum agency O Positive for California’s The Nature Conservancy.

On the one hand ‘#CantLiveWithoutNature’ might be seen as pure Californian organic bio-cheese, on the other it’s a strangely compelling tale (voiced by Jessica Chastain) featuring the wonders of nature and, er, the rather fetching protagonist.

Another case of the agency being the producer too, which my colleague Michael Lee discussed yesterday. Nicely directed by Peyton Wilson.