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Michel Roux squeezes in new Albert Bartlett campaign

Branded potatoes are an interesting idea and UK producer Albert Bartlett obviously makes enough money out of them to run fairly regular TV campaigns.

Here’s the latest from Holmes Hobbs Marcantonio featuring brand spokesman Michel Roux Jnr, the Gavroche owner/chef who used to stand in in for John Torode from time to time on Masterchef (unfortunately no-one’s worked out how to remove Greg Wallace from the show yet).

There’s another one with Andrew Fairlie who has a restaurant at the Gleneagles Hotel.

Anyway, it does the job. As you’d expect from such seasoned pros.

(This is an updated version of an earlier story. Michael Roux no longer appears on Masterchef because of his association with Albert Bartlett, which the BBC objected to. How daft is that?).

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albert bartlett potatoes Andrew Fairlie greg wallace holmes hobbs marcantonio masterchef Michel Roux

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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