BBH follows Sofa Bear Ed with Night Owl Ally as Virgin Media campaign changes tack

BBH appears to be assembling a veritable menagerie of creatures for Virgin Media. Folowing hard on the heels of couch potato Ed, the Sofa Bear, we now have Night Owl Ally, who consumes box sets and other movie collections in the wee small hours.

They’re both good ideas and may help to build a Virgin brand that isn’t Branson-centric. But, if they’re going to compete with Sky’s big beast Idris Elba the ads need a bit more room to breathe. Ally gets cut off in her prime by sales waffle. 20 seconds more, please.