Nigel Farage shows commercials skill for Paddy Power

We haven’t always been fans of bookmaker Paddy Power’s advertising efforts but it’s scored a winner with this film showing UKIP leader Nigel Farage supporting the Europe team against the Americans in the Ryder Cup, which starts tomorrow (Friday).

Quite a good joke, given Nige’s views on Europe.

And Farage turns in a remarkably professional performance.

Can you imagine Ed Miliband doing this?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.