Nestle checks out breasts for Breast Cancer push

There seems to an awful lot of breast checking these days – in the cause of preventing breast cancer, of course – and Nestle’s Fitness cereal has moved things on a bit with a film, ‘Breast Cam,’ showing how other people ‘check out’ (partially) exposed mammaries during one day in London.

Thanks goodness the brave girl didn’t bump into a BBC DJ.

The #CheckYourSelfie campaign, by McCann Paris and shot by Ellen Kura, will be part of Breast Cancer Awareness Month in October.

Lots more boobs to come, no doubt.

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