There seems to an awful lot of breast checking these days – in the cause of preventing breast cancer, of course – and Nestle’s Fitness cereal has moved things on a bit with a film, ‘Breast Cam,’ showing how other people ‘check out’ (partially) exposed mammaries during one day in London.
Thanks goodness the brave girl didn’t bump into a BBC DJ.
The #CheckYourSelfie campaign, by McCann Paris and shot by Ellen Kura, will be part of Breast Cancer Awareness Month in October.
Lots more boobs to come, no doubt.
