JWT and Jonathan Glazer kick everyone’s ass for Canon

This is fun: Canon is running a campaign, ‘Come and See,’ by JWT London majoring on Canon’s role in visual ‘storytelling’ (without which no campaign is complete these days).

Directed and produced by Jonathan Glazer, it shows the Gluoco del Calcio Fiorentino (or Calcio Storico), ‘Florentine kick game’ (‘historic football’). This is a revived medieval tradition in which local teams beat the hell out of each other, in what looks like a cross between American football and the Eton Wall Game, each June in the Piazza Santa Croce.

What will the ingenious Glazer come up with next?

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