ID Comms

IKEA launches ‘bookbook’ on a gadget-obsessed world

There was a resounding clunk on my doormat today as the new IKEA catalogue arrived.

I’m not really an IKEA fan although I can agree that their products are very useful for millions of people. And I did buy one of their frying pans that you can stick into the oven; very good it is too (although it doesn’t fit into the dishwasher).

Anyway, enough of my domestic travails.

Here’s a nice new ad from BBH Asia Pacific for the aforementioned new catalogue, taking the piss, gently, out of the ‘everything is digital’ new orthodoxy.

A ‘bookbook,’ now there’s an idea.

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BBH Asia-Pacific bookbook campaign featured ikea catalogue

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. What are those curious, fuzzy looking fruits in the bowl!?

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